Pixel tracking is used for combining on-site optimization with your marketing efforts. Each pixel records a trigger event on your website, meaning each time your contacts trigger an event, the pixel will report the action that has occurred.
To create a new pixel, click on the button:
- Create a name for your pixel.
- Select the action that this pixel represents (choose from the drop-down menu).
- Designate the URL in which this particular pixel will be tracking user activity.
- Choose the status of the pixel (Live, Paused, etc.) from the drop-down menu.