Optinize allows you to add supporting infromation for every contact by using custom fields. You can use this feature to add more information from your landing pages, CRM and other systems and use the data collected to create targeted lists and customer journeys.
Step 1 - go to Dynamic fields tab and create a new Field.
Step 2 - Configure field
Name your field and define the field type:
- Integer - a number (no fractions)
- Number - with fractions
- String - letters and numbers
- List - defined list of values
- Time - date format dd/mm/yyyy hh:mm
- yes/no field